About Us:

Widehall, LLC is a Washington, DC-based globally engaged strategic communications, public policy, and white label events consulting firm. Widehall works with its partners to generate brand lift, internal and external policy education, and to enhance their standing in smarter public policy.

Our Mission

We are obsessed with excellence.

We conduct deep dives into policy-related content and issues showing dexterity with cutting-edge challenges in any policy area.

We are experts at bringing together voices that matter for constructive, high-octane, high-traction discussions.

Position Overview:

Widehall is looking for a Director of Audience Strategy to build, grow, and engage high-value audiences across our portfolio of policy events, pop-ups, forums, and summits. This role is ideal for a sharp, entrepreneurial strategist who knows how to connect the right audience to the right moment—and isn’t afraid to get hands-on in a fast-moving, mission-driven environment.

You’ll lead audience strategy and promotion for in-person and virtual events, partner closely with clients and partners, and shape the narrative of Widehall’s public-facing programming work on behalf of its clients through dynamic content, social campaigns, and digital tools.

Responsibilities:

• Lead audience strategy, outreach, and recruitment across all events—identifying and building relationships with influential public and private sector stakeholder audiences representing a variety of sectors.
  
• Develop and execute targeted, multi-channel promotional campaigns that drive attendance, boost brand lift, and position Widehall-produced events as must-attend convenings.
• Craft high-impact email and social media campaigns tailored to event content and audience segments.
• Collaborate with clients and partners to align audience goals with strategic objectives—ensuring each event delivers high-value engagement.
• Oversee the creation and optimization of registration flows, guest lists, stakeholder mapping, and audience data analysis.
• Drive creative content generation—leveraging speaker profiles, video, and content hooks to amplify event narratives before, during, and after each program.
• Ensure flawless project management of all audience development activities, maintaining timelines, tracking KPIs, and reporting results.
• Stay on top of emerging digital and social media trends—and adapt them into audience-building tactics.
• Build, maintain, and update attendee guest lists for national and global events.
• Manage, guide, and serve as a mentor to the Marketing and Events Engagement Associate.

Qualifications:

• 3–5 years of experience in audience development, event marketing, or strategic communications—ideally in a policy, media, or advocacy environment.
• A deep interest in public policy and a strong understanding of stakeholder ecosystems in Washington and beyond.
• Proven success growing audiences through integrated marketing efforts including social, email, and strategic partnerships.
• Excellent writing and content creation skills—able to craft smart, compelling copy tailored to distinct audiences.
• Presence of mind, attention to detail, and the ability to manage quick turnarounds.
• Exceptional organizational, project management, and multitasking abilities.
• A collaborative spirit with strong interpersonal skills—comfortable working cross-functionally with internal teams and external partners.
• Deep familiarity with social media channels and tools.
• Experience with platforms such as Mailchimp, Eventbrite, Splash, Canva, basic design, Google Workspace, Microsoft Teams, or similar tools.
• Familiarity with digital ad platforms and analytics tools.

Our full-time employees are eligible for benefits including healthcare, vision, dental, and paid leave. Widehall hires without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, status as a protected veteran, genetic information, or any other characteristic protected by federal, state, or local law. 

This position is based in Washington, DC and offers a hybrid work schedule. The salary range for this position runs from $90,000/year to $110,000/year. The final salary for this position will depend on a number of factors including experience, qualifications, education, certifications, and relevant work history.

To Apply:

Please fill out the form below and attach your resume, a brief cover letter, and work sample (1-2 pages).